The Entrepreneurial Team in Business Plan Process Essay Example

The Entrepreneurial Team in Business Plan Process Paper 1Introduction Business Link, describes Business Plan as a â€Å"roadmap for future development† and has an essential role for every enterprises. The document narrates â€Å"a business, its objectives, its strategies, the market it is in and its financial forecasts† and it serves several functions to business unit from securing external funding to measuring success within the business (2008). As a statement of intent, business plan displays â€Å"where you are now and where you want to go† (Cracknell, 2006) and a growth strategy has to be incorporated to turn the business plan from a static document into a dynamic template that promote significant growth instead of survival, and more importantly, driven by people. 2Identification of the entrepreneurial team The section of Management Team in the business plan contains description of the roles and explicit functions of the members represented by an organizational chart that include the present force, or otherwise numbered order of people who are anticipated to join or hire with realistic allocated budget (Timmons and Spinelli, p. 243). Prudent entrepreneurs will examine during the business plan process to diagnose current and potential skills’ gaps to execute the plan. We will write a custom essay sample on The Entrepreneurial Team in Business Plan Process specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Entrepreneurial Team in Business Plan Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Entrepreneurial Team in Business Plan Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The team is not only confined to management level, but also employees who are empowered to run the daily activities of the venture (Vecchio, 2007). The manpower budgets are guiding tool of the team structure comprising of estimates and total force needed. Identification process involves matching against the job description of each placement with induction before, during and after implementation to avoid the risk of â€Å"overtrading† during startup (Ogilvie, 2006). 2. 1The Team members Managing team dynamic is ever a complex issue between plan and â€Å"realworld†. To VC, â€Å"ideas are a dime a dozen† and it is the execution skills that counts. A venture should begin with resumes of all people involved consisting of the past and track records of the team to ensure capability to meet the projected milestone and future success. They are concise in the business plan. Without a right team, none of the other parts of the business plan really matters (Sahlman, 1997). However, the limitation of early-stage management teams is common in a lead entrepreneur or a small group of founders in small enterprise. During the identification process, focus on strengths of current management team and realistic outline for addition of future officers are reflected in the business plan (McLeod, 2004). The members from the management team are expected be a self-directed work teams who are able to empower employees to make decisions about their work and to help steer corporate vision (Budwig, 2008). In the business plan compilation, the key management team is identified with consideration of management compensation and ownership (p. 243). 2. The Board of Directors In an investor-owned firm (IOF), the composition of the board has to be elected. The choices of the directors are troublesome for new venture and worth careful thought in the identification process (p. 345). The decision of choice is either internal or external which will start with identifying the missing relevant experience to close the potential skill gap, know how, networks and the necessity of hiring from external source. The board is likely to be comprised of mixture of executive directors and non-executive directors. The directors are key value drivers; hence, decisions have to be objective to select trustworthy people. Accordingly, it is not uncommon that directors of new ventures are either from the founder’s team, nominated from internal source, or from internal network unless skill gaps exist or representation to bring value of credibility into the venture is essential. 2. 3The Value-added Investors In empirical study by Palliam (2005), where external funds are required, the main source is equity rather than debt in a bridged pecking order from self-funding to external equity in preference over bank finance. This is because debts are personal liability as it invariably requires to be underwritten by personal guarantees carrying distress cost of bankruptcy. Capital budgeting and deal offers are integral part of the financial analysis section which is apparently comprehensible to the entrepreneurs who are promoters of the venture and having awareness of synergies with suitable business fit deriving from potential group of investors or institutions. Other than cash, identify the correct investors from an ideal business fit can significantly enhance value of the collaboration in tapping into the investors’ resources of experience, wisdom and networks. Likewise, it adds â€Å"devil’s advocate† into the venture idea to identify new area of opportunity and avoidance of the mousetrap fallacy (p. 122). The pre and post money valuation are be presented to pitch and induce interest from the potential investors whose appetite differs. However, bias from information asymmetry in the capital market (Storey, 2005) has its deterrence to identification process in convincing a greenfield project of early stage venture. 3Conclusion In Timmons Model, entrepreneurial team is an indispensible ingredient to potential venture and great teams are short in such endeavours (p. 91). According to Fitz-Enz, employees cost exceeds 40% of corporate expense and that people, and not cash, buildings or equipment, are the livelihood of business (2000, p. 1), therefore the drivers of the entire value chain of business are rich in human interaction. Evidence in Manson and Stark has emphasized investors’ interest in looking for the right people â€Å"who are honest, exhibit a strong work ethic, understand what it takes to make the business succeed, have invested in their business, and have a realistic notion of how to value the business† (Mason and Stark, 2004). A business plan can set the foundation of rising new capital with subsequent profitably in operation. Those businesses that succeeded have identified the unique preposition of their products, territories or markets and have tailored programs to net results from the opportunity identified. All these activities are performed and driven by the entrepreneurial team in the course of implementation and in most cases, supported by the right alliances from the capital market. Eventually, without the people from the team and the financial industry, the entrepreneur’s road to success is skeptical. Reference : Abrams, R. (2003). ‘The Successful Business Plan: Secrets and Strategies’. Palo Alto, CA: The Planning ShopTM. Budwig, M. (2008). ‘Self-Directed Work Teams for Technical Communication: Best Practices in Management’. Society for Technical Communication, 55th Annual Conference, June 2, 2008. Available from: http://www. stc. org/edu/55thConf/download. asp? ID=123 (Accessed on 6 July 2008). Business link (2008). ‘Use your business plan to get funding’. London, U. K. : The Commissioners for Revenue Customs (HMRC). Available from: http://www. businesslink. gov. uk/bdotg/action/layer? topicId=1073958998r. s=sl (Accessed on 6 July 2008). Cracknell, H. (2006). ‘Business Link Guide to writing a Business Plan’. Bytestart. co. uk. (the small business portal), July 26, 2006. Available from: http://www. bytestart. co. uk/content/businessplans/30_2/business-link-business-plan. html (Accessed on 6 July 2008). Fitz-Enz, J. (2000). ‘ROI of Human Capital: Measuring the Economic Value of Employee Performance’. New York, NY: AMACOM Div American Mgmt Assn. http://www. emeraldinsight. com. ezproxy. liv. ac. uk/Insight/ViewContentServlet? Filename=Published/EmeraldFullTextArticle/Articles/2940060404. html (Accessed on 6 July 2008). Mason, C. and Stark, M. (2004). ‘What do Investors Look for in a Business Plan? : A Comparison of the Investment Criteria of Bankers, Venture Capitalists and Business Angels’. International Small Business Journal, 22(3), p. 227. Available from: http://isb. sagepub. com. ezproxy. liv. ac. uk/cgi/reprint/22/3/227 (Accessed on 6 July 2008). McLeod, R. (2004). ‘Management Team’. Glasgow, U. K. : The Scottish Institute for Enterprise. Available from: http://www. sie. ac. uk/File/43R0. aspx (Accessed on 6 July 2008). Ogilvie, J. (2006). ‘CIMA Learning System 2007 Management Accounting Financial Strategy (Cima Learning Systems Strategic Level 2007)’. Burlington, MA : Elsevier Ltd. Palliam, R. (2005). ‘Estimating the cost of capital: considerations for small business’. The Journal of Risk Finance, 6(4), p. 335-340. Available from: Sahlman, W. A. (1997). ‘How to Write a Great Business Plan’. Harvard Business Review Article, July 1, 1997. Available from: www. uio. no/studier/emner/matnat/sfe/ENT4000/v05/undervisningsmateriale/Forretningsplan. pdf (Accessed on 6 July 2008). Storey, D. (2005) Understanding the Small Business Sector. London, U. K. : Thomson Learning. Timmons, J. A. and Spinelli, S. (2007). â€Å"New Venture Creation: Entrepreneurship for the 21st Century†. New York, N. Y. : McGraw-Hill/Irwin. Vecchio, R. P. (2006). ‘Organizational behavior: Core concepts’. Mason, OH: Thomson South-Western.

Igor Sikorsky and the History of the Helicopter

Igor Sikorsky and the History of the Helicopter During the mid-1500s, Italian inventor Leonardo Da Vinci made drawings of an ornithopter flying machine that some experts say inspired the modern helicopter. In 1784, French inventors named Launoy and Bienvenue created a toy with a rotary-wing that could lift and fly. The toy proved the principle of helicopter flight. Origins of the Name In 1863, the French writer Ponton DAmecourt was the first person to coin the term helicopter from the words hello for spiral and pter for wings. The very first piloted helicopter was invented by Paul Cornu in 1907.  However, this design did not work. French inventor Etienne Oehmichen was more successful. He built and flew a helicopter one kilometer in 1924. Another early helicopter that flew for a decent distance was the German Focke-Wulf Fw 61, invented by an unknown designer. Who Invented the Helicopter? Igor Sikorsky is considered to be the father of helicopters not because he was the first to invent it, but because he invented the first successful helicopter upon which further designs were based. One of aviations greatest designers, Russian-born Igor Sikorsky began work on helicopters as early as 1910. By 1940, Igor Sikorskys successful VS-300 had become the model for all modern single-rotor helicopters. He also designed and built the first military helicopter, the XR-4, which he delivered to Colonel Franklin Gregory of the U.S. Army. Igor Sikorskys helicopters had the control capabilities to fly safely forwards and backward, up and down, and sideways. In 1958, Igor Sikorskys rotorcraft company made the worlds first helicopter that had a boat hull. It could land and take off from the water. The design floated on water as well. Stanley Hiller In 1944, American inventor Stanley Hiller, Jr. made the first helicopter with all-metal rotor blades that were very stiff. They allowed the helicopter to fly at speeds much faster than before. In 1949, Stanley Hiller piloted the first helicopter flight across the United States, piloting a helicopter that he invented called the Hiller 360. In 1946, Arthur Young of the Bell Aircraft company designed the Bell Model 47 helicopter, the first helicopter to have a full bubble canopy. Well-Known Helicopter Models Throughout History SH-60 SeahawkThe UH-60 Black Hawk was fielded by the Army in 1979. The Navy received the SH-60B Seahawk in 1983 and the SH-60F in 1988. HH-60G Pave HawkThe Pave Hawk is a highly-modified version of the Army Black Hawk helicopter and features an upgraded communication and navigation suite. The design includes an integrated inertial navigation/global positioning/Doppler navigation system, satellite communications, secure voice, and Have Quick frequency-hopping communications. CH-53E Super StallionThe Sikorsky CH-53E Super Stallion is the largest helicopter in the western world. CH-46D/E Sea KnightThe CH-46 Sea Knight was first procured in 1964. AH-64D Longbow ApacheThe AH-64D Longbow Apache is the most advanced, versatile, survivable, deployable, and maintainable multi-role combat helicopter in the world. Paul E. Williams  (U.S. patent #3,065,933)On November 26, 1962, African-American inventor Paul E. Williams patented a helicopter named the Lockheed Model 186 (XH-51). It was a compound experimental  helicopter,  and only 3 units were built.

Portfolio Management, Research Paper Example | Topics and Well Written Essays - 1000 words

Portfolio Management, - Research Paper Example The limitations of the study are listed. Economic liberalization and globalization have brought about a new and competitive environment for the common and small investors who are willing to participate in the equity of the corporate sector in our country. Understanding the firm's investment decisions under imperfect market conditions is one of the central issues of the financial economics. Studying firm's investment in such environment can provide insight into the dynamics of its growth as a function of internal and external financial sources. Fazzari et al. (1988) argue that in the presence of financing constraints the firm's investment vary not only with the availability of the profitable investment projects, but also with the internal funds. Consequently, the severity of the financing constraints is proposed to be measured by the magnitude of the cash flow sensitivity of investment. The memo was found at moneycontrol.com. The memo talks about the investment option of a venture capitalist. It provides details of investments in various countries for a period of seven years and advises the manager in taking up an investment decision. The colours in the chart are used appropriately and the chart is easy to read. In the chart, real numbers have been used and in the Y axis instead of real numbers some legend might have been given to represent millions. The lines are used very effectively and the he line in the chart indicates the support level of the investments that the company can afford. I liked the chart and it provides a lot of information and is very effective. 2. Graphic Memo Introduction This memo describes how I spend an average day. First, I list all activities and schedule them. The entire activity is an application of planning. Then after arriving at the activities, a table is prepared showing the minutes of each activity. Finally a chart is drawn illustrating the percentage of time spent. Body The various activities that I perform in an average day includes Travel/Driving, Grooming, Studying, Class Attendance, Leisure Time, Work, Meals, Sleep, Etc. More detailed list is shown in the table. Then time is spent in each activity is calculated after organizing and scheduling the activities in a sequence. Then these activities are put in a table. Finally a pie chart is drawn to display hours. Table 1. List of Activities Activity Start Time End Time Minutes Grooming 7.00 A.M 8.00 A.M 60 Breakfast 8.00 A.M 8.15 A.M 15 Travel/Driving 8.15 A.M 9.00 A.M 45 Studying 9.00 A.M 10.00 A.M 60 Class Attendance 10.00 A.M 1.00 P.M 180 Meals 1.00 P.M 1.30 P.M 30 Leisure Time 1.30 P.M 2.00 P.M 30 Travel/Driving 2.00 P.M 3.00 P.M 60 Work 3.00 P.M 7.00 P.M 240 Travel/Driving 7.00 P.M 8.00 P.M 60 Dinner 8.00 P.M 8.30

The Kurdish winter Movie Review Example | Topics and Well Written Essays - 4250 words

The Kurdish winter - Movie Review Example The documentary â€Å"The Kurdish Winter† is considerably long, as it runs for approximately one hour. The film mainly involves various Kurdish victims of the Kurdish genocide. These through narrations, tell their stories of what happened then. They also share knowledge on the various challenges they continue to face today in the world as Kurdish people. As highlighted, this documentary aims at revealing the truth to the world about the Kurdish situation. This, therefore, adopted the enlightenment theory of truth, as a major way or technique through which documentary could present its truth. In this case, this documentary aims at ensuring that after watching, the audience is able to think critically. The audience will, therefore, be better placed to comprehend how the real Kurdish situation is, and apart from the notion provided by the mainstream media.Screening this documentary was one of the most important exercises I was involved in. I considered this as an opportunity to j udge the feedback from the public, basing on the reactions of the audience present at the time of screening the documentary. This would, therefore, give me a clue on the level of impact the documentary will make after receiving a wider audience from different parts of the world. When screening a documentary, there are different challenges that one should expect; however, this depends on the nature of the documentary to be screened. In my case, I although I was keen enough to follow the right procedures of screening a documentary, this did not shield me from various challenges.

Motivational types Essay Example for Free

Motivational types Essay The hypothesis for this study was â€Å"Do certain types of personality traits determine individual motivational types? † The importance of this type of study has been recognized by many researchers. For example Tett and Burnett (2003) determined that recognizing different personality types could determine how an individual might be influenced by various motivational factors which in turn reflect how productive and viable an individual might be under different work environments. The impact of finding a direct correlation between personality traits, and motivational types, could be significant in many industry fields. This paper considered the following motivational factors: money, energy from other people, the work environment, professional growth and power. In general the findings were unsurprising. For example many people mentioned that money was a motivational factor in their workplace, yet those on a higher pay were more reluctant to say so. What was interesting in this study was the apparent lack of significance of power on an individual’s motivation to work. This would suggest that there are some personality types that firstly distinguish between power in the workplace and decision making, and secondly that some individuals prefer a position where they are not called on to make decisions. In relation to whether or not an individual classified himself as a ‘private person’ and how this impacted motivation, only one scenario was considered; that of being a private person and project planning. Although the results were not definitive there was a strong suggestion that those respondents who considered themselves private people, also liked a structured work environment. This is supported by other results in the study such as the significant number of people that enjoyed working in a team environment, and those who found the energy of people around them a motivational factor. The limitations of this study included a necessary restriction on the variables studied and the small number of participants in the sample group. However many of the results found in the variables studied were quite conclusive and further study with larger respondent groups and more variables associated with different personality types could prove useful in this area. References Tett, R. P. ,Burnett, D. D. (2003). A personality trait–based interactionist model of job performance. Journal of Applied Psychology, 88, 500-517.

Overview of Ethernet Technology

Overview of Ethernet Technology Ethernet Network2 Research Assignment Reem Alajmi Introduction Ethernet technology has evolved to meet new bandwidth and market requirements. In addition to computers, Ethernet is now used to interconnect appliances and other personal devices. It is used in industrial applications and is quickly replacing legacy data transmission systems in the worlds telecommunications networks. In this research, we shall discuss interface options for Ethernet and the optical transport network (OTN) beyond 100G. 100G Ethernet technologies give carriers the flexibility to phase in the implementation of thesehigher-speed rates to better align capacity increases with their specific growth and budget strategies. As we will see, 100G single wavelength channel is capable of significant cost reduction for the required component. Also we will have a look into HECTO project. Because of the increasing Ethernet traffic in networks, in this paper you will find some Ethernet services should be scaled by Ethernet infrastructure which will protects the traffic. 100G Ethernet With the reality of 100G ethernet, the community has recently started to increase its ambitions to look into technology beyond 100G. Nowadays, ethernet is keeping up with the plethora of data services that drive exponential network traffic growth between 40 and 90 percent per year. IEEE 802.3 has 10x bit rate scaling by incorporating 40G ethernet into the 100G standard. This way shows us the increasing technology gap between desired ethernet rates and cutting-edge serial transmission bit rate in 100 LAN technologies. For the 100G WAN technologies, they need to accommodate exponentional rising traffic demands increasing per-fiber WDM capacities. In the future, there might be 400G LAN technology. It will likely continue the parallel transmission approach by 100G Ethernet, but the degree of 400G Ethernet is higher comparing to the 100G Ethernet standard. For 400G WAN technology options it must be higher spectral efficiencies to allow increase WDM system capacities. Nowadays,1 Tb/s interface rates differ. 1 T Ethernet and OTN will almost certainly need significantly parallel transport interface in the LAN and in the WAN. High-speed components for 100G Ethernet transmission in one wave length only To transmit 100G b/s on multiple wave length is almost impossible because of the partitioning of the signal and the different speed at which the lower-rate signals propagate through the fiber. So, the transmission of signal at 100 G b/s data rate on one wave length seems to be simple and straight forward by using on-off-keying (OOK). There is also a way to make this transmission works. We can use quadrature phase shift keying with polarization multiplexing and coherent detection. This phase carries the information of 4bits instead of 1bit, but the transmission is very expensive because of the complexity of it. The utilization of four wave length and 25 G b/s for each sub signal is the result of comparing a low number of wave lengths and the low bit rate of the sub signal. HECTO HECTO is the name of a project done by European commission which is the short-term of: (High-speed Electro-optical Components for Integrated Transmitter and Receiver in optical Communications). The idea of this project is to develop the circuits for a rate of 112G b/s with error-free operation. The goal of HECTO is to make 100 Gb/s Ethernet cost efficient components for electrical to optical as well as optical to electrical conversion. These converters should be developed as integrated devices to achieve high-performance devices and cost-efficient technologies. Also the project tries to develop both components in tight cooperation. Dedicated system experiment were planned to investigate the proper interaction between the transmitter component ant the receiver component. The transmitter and the receiver for fiber optical communications should be able to be manufactured as products after completion of the project based on serial 100 GbE signals requiring about 100G b/s. The result achieved by the HECTO consortium would strongly impact the telecommunications industry and overall network-user community. Ethernet aggregation and transport infrastructure OAM Ethernet is now expanding to inter-metro virtual private network (VPN) services as a layer 2 alternative to multiprotocol label switching (MPLS) VPN services. It is poised to become the dominant backhand interface for mobile services with the deployment of fourth generation technology. Service provider Ethernet architectures have evolved because of the increasing volume of Ethernet traffic and broad ended of application for Ethernet. By using platforms that utilized Ethernet ports effectively and provide significant Ethernet aggregation back toward the service edge. Ethernet support OAM tools that enable providers to capitalize the simplicity and flexibility of Ethernet OAM protocol comprise four components: configuration and service provisioning, fault indication, diagnostic functions, and performance monitoring. These protocols operate at different layers within the Ethernet stack: Discovery layer that discover attributes of physical links on network elements Transport layer which is the physical or link layer. It is a link monitoring and remote failure indication. Network layer deals with the forwarding of Ethernet frames based on tunnel identifiers within the frame. It is used as the aggregation component for the services layer. Service layer deals with individual service instances. This layer uses 3 protocols: IFFF 802.1ag , MEF 16 E-LMI ( Ethernet- local Management interface), and 1TU-T Y.1731. it helps operators turn up services and support measurements of performance parameters at the service instance granularity. Ethernet aggregation and transport network must have protection. There are 2 ethernet forwarding mechanisms that provide Ethernet aggregation and transport infrastructure, first: Ethernet aggregation and transport over point-to-point VLAN(s), second: Ethernet-based packet aggregation and transport over IEEE 802.1 Qay(PBB-TE). These mechanisms meet all the functional and availability requirements for Ethernet-based packet aggregation and transport layer and create point-to-point Ethernet networks with no MAC learning and flooding functions enable. Conclusions 100G Ethernet and OTN are employing the highest serial bit rates. For 400G it seems to be available in both LAN and WAN. And for the components developed in HECTO potentially have set the stage for cheaper 100GBE by transmitting on one wave length only with one transceiver instead of using 4 wave lengths. Key Ethernet OAM and protection switching protocols are essential enhancement to evolve Ethernet beyond a simple switch metro enterprise service. References: From IEEE magazines: COMG_20100701_Jul_2010 COMG_20090201_Feb_2009

Good People in Cannery Row Essay

John Steinbeck’s Cannery Row, on its surface, is a very simplistic book in which its plot does not have any significant impact on its universe, let alone its characters. However, if one might delve deeper into Steinbeck’s clever subtext and rich overtones, a world of bliss and beauty can be found. Cannery Row, is a book where its characters are self-described as â€Å"Whores, Pimps, gamblers, and sons of bitches† and yet called â€Å"Saints and angels and martyrs and holy men† on the very same page (405). The point of these contradictions is to comment on society’s view of Morality. This is specifically noted when one of the main Characters, Doc, says â€Å"It has always seemed strange to me†¦The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success.† When referring a group of Former homeless men called Mack and the boys (505). Mack and the boys are a group of bums that live in the row, and often do nothing but drink alcohol. These men never do anything necessarily heroic, or daring, or even Courageous, but these men are the most moral individuals in the entirety of Cannery Row. Through the Scenes following Mack and the Boys, John Steinbeck develops Idea that despite their lack of ambition, they are viewed as morally upstanding individuals, who have a positive impact on society. With their happy go lucky nature, and simple needs, these men can achieve the impossible. One might think that they are very unintelligent individuals due to their standard of living, but that couldn’t be farther than the truth. Time and time again they prove themselves to be people that are not only capable, but show extraordinary prowess in certain fields. One of these men, for instance was gay. When referring to his mechanical ability, Steinbeck narrates â€Å"Indeed there are men near   Whom a car runs better. And such a one was gay. His fingers on a timer or a carburetor adjustment screw were gentle and wise and sure.† The way he listens to the ills of automatons, it is of no impossibility he could have become a wealthy mechanic, fixing cars in a garage of his owning. Gay Instead enjoys his time at the flop house, drinking and talking the day away. All Gay really wants, is to have a good time, and for the others around him to do the same. This is a key component of why gay is a moral citizen of society. Gay is often able to do wrong, but never is willing. Gay lives with an abusive Wife, which constantly beats him. He never wants to, but occasionally he has to return the favor. He used to get thrown into jail because of this, but that he liked the conditions in jail, so his wife beats him while he sleeps instead/ Gay, specifically, is an interesting case, because he has a life in which is deeper than one might believe. he is the only one to have a life of suburbia waiting for him. Gay lived a world in which he had a house and a loving wife. Through another lens, Gay was trapped in a cage with a woman that beats him so much that being put in jail is sweet relief. Despite this, Gay eventually always choses to go back to his wife. He believes that he is wrong in the situation and returns to his wife trying to be a better man. That truly is the reason why he is an upstanding person. He’s a very humble and simple creature, who just wishes to enjoy life. Another Example of such ambition would the leader of the group, Mack. Mack is by far, is the flop house’s driving force. When leading the group, he is a moral center, and the speaker of wisdom; when alone, he is a very tragic man. Throughout the book, Mack and the boys only ambition was to throw a party for Doc, a local good Samaritan. When this ambition ends in failure, he proclaims: It don’t do good to say I’m sorry. I’ve been sorry all my life†¦I had a wife†¦same thing. Ever’thing I done turn sour. She couldn’t stand it no more. If I done a good thing it got poisoned up some way†¦I don’t do nothin’ but clown no more. Try to make the boys laugh. (496) Mack seemingly is the only one who doesn’t lack ambition by choice. Whilst in with the other, Mack often is the one to set goals, albeit small ones. This is where the true tragedy of his character comes in. No matter what he does, or hard he works, all of his plans inevitably turn to failure. Mack is a man of good intentions, and made of good morals, but he is seemingly cursed with bad luck, and the world reacts as such. One of Mack’s greatest qualities is his way with words. A lesser person might use his power of speech craft to control the populace, and shape the world in his image, but Mack just wants to have fun. Whenever he uses this sort of power, he is always talking about doing something for someone else. The adventures of Mack and the boys is filled with irony: Gay having a wife that beats him, Hazel likes conversation, but hates talking, or having a party for someone who doesn’t attend. Perhaps the most ironic of all is that despite their lack of ambition and lazy attitude, their actions Influence everyone around them. All throughout cannery row, people would look on to these men, and get inspired in some way. One of the greatest examples of such inspiration is the aforementioned Doc. Even though Mack and the Boys destroyed his home by throwing a party for him, without him, he still holds them in high regard. â€Å"The sale of souls to gain the whole world is completely voluntary and almost unanimous—but not quite†¦You know how they tried to give me a party and it went wrong. But they wanted to give me a party. That was their impulse. â€Å"(505). What Doc is saying here, is that he respects the lifestyle that Mack and the Boys have chosen, and thinks of them as moral even though things don’t go their way. This is  Implied in a number of ways. Initially, he denotes the idea of throwing the party was on a whim of theirs. This is a Reference to the continuing notion of their lack of aspiration. Mack and the Boys don’t do things for certain reasons, they just decide to act whence they get the inspiration. Furthermore, he begins with a metaphor comparing the Consumerist system, a place where you have to work for a place you often hate, to selling your soul, giving away your humanly essence and personality. This metaphor works well contrasting with the boys, to those who seemingly suffer from working into monotony. Doc is implicating that their way of spontaneity is a way wherein they have the capability to do good. Steinbeck often uses these sections with Doc to illustrate the importance of the boy’s actions. Whenever Doc speaks of them, he outlines how â€Å"[business] men are sick men†, and how the boys are â€Å"healthy and strangely clean† (504). Mack and the boys don’t have that thirst that humans often have. That hunger for Silver stitching and velvet bed sheets. Steinbeck uses a group of happy homeless men as a symbol for the importance of caring for one another, while living in the moment. Mack and the boys outline how to do well in life, without selling one’s soul for wealth and power. Morality is often a tricky subject to tackle – and often when it is tackled, it’s not done well—But Steinbeck has it pegged. One might think that things such as be considerate of one another and be humble would be simple Ideologies for a book to go behind, Steinbeck does it justice. Cannery Row Shows just how people react to good deeds, as misguided as they are. John Steinbeck’s Cannery Row, on its surface, is a very simplistic book, but it is so much more.